Bronze Website Package
If you want your company to be successful in the modern marketplace, you’ve got to have a professional website design. Your website is the backbone of your business, supporting all of your digital marketing efforts. Depending on what report you look at anywhere from 44% to 51% of small businesses do not have a website. In a digital society, a website adds credibility to your business and your brand. A web presence is so vital that Forbes magazine wrote their article “Why Every Business Needs a Website” to display the simplest reasons for a website in today’s world.
In order to gain new customers, you need to understand where your prospects go when they are looking to find suppliers, research suppliers, and make a purchase. In today’s world, the place where most people in most markets go is to the internet, specifically a search engine like Google, Yahoo, or Bing. These search engines are the big three (in that order) and account for over 90% of all searches. Google is by far the biggest with about 6 of every 10 searches.
With 93% of business decisions starting with a search engine search that means if you don’t have a website, you are only selling to 7% of your market. That is right, you are reducing the potential size of your business by 93%. The higher or large the expenses or product, the more research, and shopping people will do.
The math gets even more serious when you look at the number of customers that contact you. You know your business better than anyone else, you understand your conversion rate. Imagine being able to increase your conversion rate exponentially. Without a website, you have turned away 93 customers for every 7 that have walked in your door.
Having a website is the most cost-effective marketing method when looking at cost per 1,000 impressions. Your website will be much more effective because people see your website they are actively engaged in learning about your company. Having people actively engaged on your website for multiple minutes at a time will result in many more leads and sales.
Another great reason why having a website is important is that it will give you a positive ROI. How many sales do you need to generate to pay for this subscription? If you are in a business-to-business market, you may only need one sale to make your website investment worthwhile. If one sale is not enough, it is probably only a handful. The chances of your website generating more than a handful of customers over the course of the subscription are almost guaranteed.
The great part about a website is that once you invest in it, it works 24/hours a day 7 days a week. What other advertising methods are there that once you pay for it once, it continues to work for your business around the clock? Not many.
When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. The same is true for Google Adwords, Facebook Ads, Linkedin Ads, a Yellow Pages listing, magazine ads, etc. Whereas with a website, if you don’t make a positive ROI on the first day, no worries because you have the duration of your subscription to get a return on your investment. Your website works for you all day every day.
By getting a website it makes it possible for anyone in the world to find your business. If you have a product that can be easily sold online you can dramatically increase your customer base by selling online. Or maybe you can’t sell your services online but by having a website you can gain customers that are outside the geographic reach of your marketing efforts.
Here’s a great story that illustrates this. While Phoenix Coach was starting their business, a substantial amount of thought was put in the name. They added the word “Global” to the name with aspirations of selling their products and services globally in the future. That future came very quickly after the launch of the website. Within the first year, Phoenix Coach Global sold to Canada, UAE, Germany, France, Australia, Taiwan, and several more. This example illustrates how having a website opens the doors for your business to a much larger geographic area……the entire world.
Our Bronze Website Package offers the most affordable package we could offer and found anywhere on the internet.
Bronze Website Package – package includes:
- hosting service for your website
- annual marketing consultations/website updates
- 2 domain email addresses
- mobile-first prioritization of your website
- condensed single page web presence
- simple layout
No Additional features can be added to your website at any time via our A La Carte options.
This package is perfect for those that are dipping their toe in the ocean of the internet. Once you see the improved visibility of your business, you will want to pull the trigger an upgraded package. We make that process simple. Simply contact us and we will provide you with the best options available to make your dream website a reality.